The worldwide coffee industry is experiencing an extraordinary pricing crisis, largely
unknown to people outside the complex supply systems transporting coffee from the
field to each household. Coffee is one of the most frequently traded commodities in
the world, with the price changing every three minutes on average.

Typically, price volatility in coffee is caused by weather occurrences in a producing
nation, variations in currency values, or the fundamental supply and demand

Aside from the obvious economical repercussions for coffee farming families, low
prices have substantial knock-on impacts, including increased child and forced labor,
decreasing environmental stewardship, food poverty, rising emigration rates, and
inferior coffee quality.

Farmers unable to meet their basic production expenses cannot engage in farm
upgrades or rigorous processing processes that may assure a regular supply of
excellent coffee, thus reducing their sales. This poverty cycle is pushing away both
current and future generations of coffee growers, a dynamic that must be addressed
if coffee is to remain a viable industry.

Fairtrade-certified coffee directly promotes a better living for agricultural families in
developing countries through fair pricing, community development, and
environmental care. Fairtrade coffee producers offer their crops directly to foreign
customers via long-term contracts, learning how to run their companies and compete
in the global economy.

Receiving a fair price for their food allows these farmers to invest in their families’
health and education, reinvest in quality, and protect the environment. This
empowerment technique uses trade rather than an aid to lift agricultural families out
of poverty, resulting in a more equitable and sustainable international trade model
that benefits farmers, consumers, industry, and the environment.

Environmental care is encouraged by stringent environmental management
programs such as water conservation, efficient trash disposal, and limitations on
planting in protected areas. Fairtrade encourages producers to invest in their
organizations, better their communities, and safeguard the environment while
earning a fair and steady price.

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